Large format printing is a part of almost everyone’s daily life – though we may not even realise it. As we walk around our cities, towns, or even the countryside, we’re exposed to examples of large format printing everywhere: billboards, advertisements on taxis and buses, graphics on construction site hoardings. The list goes on.

But what actually is large format printing? How does it work, what is involved in the process, and why does it matter to advertisers, marketers and brands? In this post, we thought we’d shed some light on the basics of the industry in which we operate – and answer some simple questions that you may have: